Job Vacancies and Opportunities at Airtel Tanzania PLC September 2023, Airtel Tanzania PLC is one of the leading providers of telecommunications and mobile money services with operations across Tanzania. Headquartered in Dar es Salaam, Airtel Tanzania ranks amongst the top 3 mobile services providers in Tanzania in terms of subscribers. Airtel Tanzania offers an integrated suite of telecommunications solutions to its subscribers, including mobile voice , data services as well as mobile money services both nationally and internationally. Airtel Tanzania aims to continue providing a simple and intuitive customer experience through streamlined customer journeys.
Airtel Tanzania PLC was launched in October 2001 and is Tanzania’s most innovative mobile phone operator, which has introduced many “firsts” in the telecommunications sector.
Airtel Tanzania PLC is looking for a suitable candidate for the Digital Marketing Specialist Position under Marketing Department. The Digital Marketing Marketing Specialist is fully accountable for growing brand/product presence and awareness by developing Creative, Media strategy and Execution plan for Digital Media. This is a pivotal role in working with Creative Agency and Head of brand & communication to ensure effective customer engagement with Airtel brand on all social media channels.
Job Vacancies and Opportunities at Airtel Tanzania PLC September 2023
Digital Marketing Specialist at Airtel Tanzania PLC
Digital Marketing Specialist
Airtel Tanzania PLC
Dar es Salaam
Tanzania’s leading provider of prepaid, postpaid mobile, Internet services & Mobile Money.
Digital Marketing Specialist Job Vacancy at Airtel Tanzania PLC
Responsibilities
Digital Strategy Development
Create comprehensive digital marketing strategies that align with the organization’s overall goals and marketing strategy.
Create product specific Digital Media strategy.
Identify target audiences, analyze market trends, and choose the most effective digital channels and tactics to reach potential customers.
On top of consumer preferences, likes, dislikes and changing media habits.
Develop influencer strategy to increase reach and effectiveness of communication.
Content Creation and Management
Work with Creative Agency and cross functional teams to create engaging and relevant content is a key part of digital marketing.
This includes blog posts, creating videos, designing graphics, and managing social media content.
Content should resonate with the target audience and convey the brand’s message.
Social Media Marketing
Develop social media strategies, create content calendars, develop paid advertising strategy to reach specific demographics.
Grow followers, likes, engagement scores across all social media channels – FB, Instagram, TikTok, YouTube etc.
Develop process for lead generation and lead management through all social channels, including web-site.
Management of Website & Linked-in
Update website with new product launches.
Identify areas for improvement in user experience, landing pages, and conversion funnels to increase the likelihood of conversions.
Update Linkedin with communication on strategic launches and projects.
Data Analysis & Monitoring Digital Media Spends
Stay up to date with emerging digital marketing trends and technologies.
Manage budgets, monitor ad performance to ensure a positive return on investment and growth in Brand Scores – TOMA, Power, social listening.
Analyze data from various sources, such as website analytics, social media insights, social listening, and email campaign metrics to ensure positive return on investment and competitiveness of results.
Monitor online mentions and engage with customers to manage brand perception.
Conduct on-line market research and analyze trends to identify new opportunities and improve campaign performance.
Managing Customer Interaction on Social Media
Collaborate with Customer Experience team to manage customer interaction on social media.
Develop social listening trackers based on customer conversations on social media for Airtel and Competition.
Work with cross functional teams to improve customer experience.
Develop strategy to grow positive feedback and manage negative reactions on social media.
Any other duties as assigned by line Manager
Educational Qualification, Experience & Competencies
Education and Certification:
Must Have:
- Bachelors’ degree in Marketing, Business Administration or any other related field
- Specialization in social media marketing
- Masters Degree in marketing will be an added advantage
Relevant Experience Experience:
- Minimum 5 years managing Digital marketing from Marketing Agencies, Telecom Industry or a Company with large presence on social media
- Strong understanding of digital marketing channels including SEO ,PPC, Social Media ,Email Marketing and display advertising
- Excellent Analytical skills and experience with web analytics tools ( e.g Google Analytics, Social listening etc
Skills and Competencies
- Strong negotiation and project management skills.
- Excellent written, verbal, and interpersonal skills
- Ability to lead, develop and train team members
- Proficiency in writing reports
- Excellent Excel, Visio, and PowerPoint skills.
- Creativity (out-of-the box thinking) & Innovation
The deadline for the Application is September 21, 2023.
Only shortlisted candidates will be contacted.
We are an equal opportunity employer and value diversity. We therefore do not discriminate against applicants on the basis of, among others, their race, disability, their race, disability, religion or gender. All employment opportunities are decided on the basis of qualifications, merit and business need.
Also Read: Job Vacancies; Opportunities at Airtel Tanzania PLC
Digital Marketing Specialist at Airtel Tanzania PLC
Digital Marketing Specialist
Airtel Tanzania PLC
Dar es Salaam
Tanzania’s leading provider of prepaid, postpaid mobile, Internet services & Mobile Money.
Digital Marketing Specialist Job Vacancy at Airtel Tanzania PLC
Responsibilities
Digital Strategy Development
Create comprehensive digital marketing strategies that align with the organization’s overall goals and marketing strategy.
Create product specific Digital Media strategy.
Identify target audiences, analyze market trends, and choose the most effective digital channels and tactics to reach potential customers.
On top of consumer preferences, likes, dislikes and changing media habits.
Develop influencer strategy to increase reach and effectiveness of communication.
Content Creation and Management
Work with Creative Agency and cross functional teams to create engaging and relevant content is a key part of digital marketing.
This includes blog posts, creating videos, designing graphics, and managing social media content.
Content should resonate with the target audience and convey the brand’s message.
Social Media Marketing
Develop social media strategies, create content calendars, develop paid advertising strategy to reach specific demographics.
Grow followers, likes, engagement scores across all social media channels – FB, Instagram, TikTok, YouTube etc.
Develop process for lead generation and lead management through all social channels, including web-site.
Management of Website & Linked-in
Update website with new product launches.
Identify areas for improvement in user experience, landing pages, and conversion funnels to increase the likelihood of conversions.
Update Linkedin with communication on strategic launches and projects.
Data Analysis & Monitoring Digital Media Spends
Stay up to date with emerging digital marketing trends and technologies.
Manage budgets, monitor ad performance to ensure a positive return on investment and growth in Brand Scores – TOMA, Power, social listening.
Analyze data from various sources, such as website analytics, social media insights, social listening, and email campaign metrics to ensure positive return on investment and competitiveness of results.
Monitor online mentions and engage with customers to manage brand perception.
Conduct on-line market research and analyze trends to identify new opportunities and improve campaign performance.
Managing Customer Interaction on Social Media
Collaborate with Customer Experience team to manage customer interaction on social media.
Develop social listening trackers based on customer conversations on social media for Airtel and Competition.
Work with cross functional teams to improve customer experience.
Develop strategy to grow positive feedback and manage negative reactions on social media.
Any other duties as assigned by line Manager
Educational Qualification, Experience & Competencies
Education and Certification:
Must Have:
- Bachelors’ degree in Marketing, Business Administration or any other related field
- Specialization in social media marketing
- Masters Degree in marketing will be an added advantage
Relevant Experience Experience:
- Minimum 5 years managing Digital marketing from Marketing Agencies, Telecom Industry or a Company with large presence on social media
- Strong understanding of digital marketing channels including SEO ,PPC, Social Media ,Email Marketing and display advertising
- Excellent Analytical skills and experience with web analytics tools ( e.g Google Analytics, Social listening etc
Skills and Competencies
- Strong negotiation and project management skills.
- Excellent written, verbal, and interpersonal skills
- Ability to lead, develop and train team members
- Proficiency in writing reports
- Excellent Excel, Visio, and PowerPoint skills.
- Creativity (out-of-the box thinking) & Innovation
The deadline for the Application is September 21, 2023.
Only shortlisted candidates will be contacted.
We are an equal opportunity employer and value diversity. We therefore do not discriminate against applicants on the basis of, among others, their race, disability, their race, disability, religion or gender. All employment opportunities are decided on the basis of qualifications, merit and business need
Also Read: Corporate Retention Executive Job Opportunities at Airtel Tanzania PLC
Brand & Media Specialist at Airtel Tanzania PLC
Brand & Media Specialist
Airtel Tanzania PLC
Dar es Salaam
Tanzania’s leading provider of prepaid, postpaid mobile, Internet services & Mobile Money.
Responsibilities
Creative development in lesion with Creative agencies / partners.
Researching and analyzing consumer behavior, market trends and competitor activity.
Lead the process of creative development from developing Creative Brief to execution of the brief.
Support the delivery of the creative briefs as per brand guidelines and specifications in a timely manner and within approved budget.
Works with the Advertising Agency and other third-party agencies to develop appropriate promotions for the various retail channels.
Implements advertising creative plan, audit comprising channel specific tracking, reviews outcomes and recommend relevant actions.
Developing marketing calendar and marketing execution plan in line with marketing budget. Works within the advertising plans and tracks month by campaign.
Liaise with the advertising and creative agency/partners
Monitors directly and reviews the vendors and agencies performance constantly seeking better value addition – through quality and cost>
Prepares weekly reports on advertising agency buying status: payments done, pending invoices and LPO status.
Document and monitors payment status for agencies, print, electronic and outdoor media suppliers.
Develop and maintain a library with all creative and communication materials developed by the Agency/ competitor ads.
Tracks the execution of advertising creative produced to ensure efficient workflow of the marketing work plan to execute campaigns in a timely manner as required.
Develop new and locally relevant initiatives.
Drive high levels of partners/ supplier relationships in order to ensure constant communication is focused on all consumer segments.
Innovates and constantly advices on creative production methods that leverage the brand in a positive and favorable way.
Media Management
Ensure execution of relevant campaigns for promotions, products and services launches and thematic/tactical messages on all outdoor, TV, Radio and Print Media by planning and developing accordingly.
Ensure identification and deployment of the latest and most unique outdoor, TV, Radio, and print properties with the aim of maintaining the freshness of the brand in the market.
Review and monitor performance against media schedules and ensure smooth placement and settlements and processes to all media houses according to contracts.
Identify new opportunities and develop non-traditional media channels including electronic, out of home and print media.
Conduct regular travel visits and ad hoc research to establish impact of TV, Radio and print mediums deployed
Grow Brand KPI’S as per Brand health trackers reports.
Implement, monitor, and where appropriate recommend remedial action of the approved media plan.
Innovate and propose new ways of attaining the highest recall possible for the Airtel brand.
Ensure timely and right execution of all brand and product campaigns.
Keeping up to date with all media vehicles with planned /approved communication
Media Monitoring
Daily/weekly/monthly media monitoring of media placements across all TV, radio, and print media and per media.
Weekly and monthly reporting of industry share of voice and share of expenditure by media and value per spot/placement compared to competition.
Weekly/Monthly competitor review reports across different media platforms.
Budget Implementation
Implementation and monitoring approved budget spending.
Recommend innovate and revise cost efficient budget management approaches.
Adherence to internal systems and processes
Any other duties as assigned by Head of Brand & Communications.
Educational Qualification, Experience & Competencies
Education and Certification:
Must Have:
- Bachelors’ degree in Marketing/Communication/ Creative Development/ Business Administration or any other related field
- Specialization in Brand and Communication will be an added advantage
Relevant Experience Experience:
- Minimum 5 years experience working in marketing department handling brand management/creative development or working with Agencies in a similar role.
- Preferable from Telecom ,beverages, FMCG or creative agencies with experience in strategy execution of consumer ATL communication
- Strong relationships with Media houses and understanding of media landscape
Skills and Competencies
- Strong negotiation and project management skills.
- Excellent written, verbal, and interpersonal skills
- Ability to lead, develop and train team members
- Proficiency in writing reports
- Excellent Excel, Visio, and PowerPoint skills.
- Creativity (out-of-the box thinking) & Innovation
The deadline for the Application is September 21, 2023.
Only shortlisted candidates will be contacted.
We are an equal opportunity employer and value diversity. We therefore do not discriminate against applicants on the basis of, among others, their race, disability, their race, disability, religion or gender. All employment opportunities are decided on the basis of qualifications, merit and business need
Also Read: Makato ya Airtel money 2023 withdraw charges in Tanzania
