If you’re into digital marketing, there’s a good chance you’ve spent a lot of time on YouTube already. Maybe you use it to watch clips that make you laugh, or maybe you like to watch videos of cute animals. Or maybe—just maybe!—you already love the platform because it houses some of the best content on digital marketing around? If that’s true, then this list is for you!
We’ve put together 15 of the best YouTube channels for marketers. There are plenty more out there; if your favorite isn’t here, please feel free to drop it in the comments below so we can check them out too!
Best YouTube Channels for Marketing
1. Neil Patel
One of the best ways to learn about marketing is to listen to those who are experts in the field. If you enjoy listening to podcasts, then Neil Patel is for you. He has been featured on many different podcasts and even has his own show called “The Neil Patel Show.”
On his website, he provides helpful advice for everything from SEO to social media marketing. He also offers marketing services if you want a professional opinion on what your company can do better.
2. Gary Vaynerchuk
If you’re looking for a channel that will help you and your business become more effective online, Gary Vaynerchuk is the channel to watch.
Gary Vaynerchuk is an entrepreneur and social media expert who has been called by Inc. Magazine as “the entrepreneur’s entrepreneur” and the “best person in the world to follow on Twitter.” He’s also the co-founder of VaynerMedia and host of his own show on SiriusXM Radio Channel 111 called #AskGaryVee.
The man knows what he’s talking about when it comes to marketing your brand online—and if you have any doubts about that, check out his book The Thank You Economy which was included in Fast Company’s list of top 12 books every marketer should read!
3. Jon Loomer Digital
Jon Loomer Digital is an online marketing agency based in Cincinnati, Ohio. The company was founded by Jon Loomer, who has over 20 years of experience in digital marketing and has written several books about the topic. He also hosts a podcast and runs his own YouTube channel.
In addition to hosting informative videos on his main channel, Jon Loomer Digital also provides useful tips on its other channels:
4. Conversion XL
Conversion XL is a blog that helps marketers improve their conversion rates by providing actionable advice. The creator, Brian Massey, is a conversion optimization consultant who has been doing this for over 15 years and has worked with brands including Mint.com, LinkedIn and the U.S. Postal Service.
The blog covers a wide range of topics such as increasing conversions on landing pages, increasing email open rates and improving search rankings through user experience optimization (UX).
5. Growth Everywhere
Kevin Daum is the founder of Growth Everywhere, a marketing blog, podcast and community that offers tips on how to grow your business online. Their newsletter shares news about the latest in digital marketing, including best practices for social media and search engine optimization.
The podcast is hosted by Kevin and his co-hosts Rob Dehlinger and Jonathon Colman (who also works at HubSpot). The topics range from beginner-level topics like how to create an ecommerce site or Twitter tactics all the way up to more advanced strategies like referral partnerships or influencer marketing. They also host interviews with industry experts who share their expertise on topics such as content strategy and ad tech ecosystem trends.
HubSpot is a marketing software company that serves over 15,000 customers and has been on the Inc. 500 list of fastest growing companies for six years in a row. The company also offers an excellent YouTube channel with lots of great content:
The channel features videos about marketing and sales, including interviews with CEOs and experts, whiteboard explainers, how-to guides on topics like landing page optimization and email newsletters, as well as fun animated shorts like “How to Make Your Business Look Cool.” The channel’s video format is consistent throughout—they all have titles that begin with “HubSpot Academy” followed by some variation on the word “video,” so you can easily spot them when you’re browsing your subscriptions or searching for new channels.
7. Social Media Examiner
The Social Media Examiner is a blog that offers tips and advice on social media marketing. They have a newsletter and podcast, both of which keep you up-to-date on what’s happening in the world of social media. The blog is written by social media experts who know their stuff well, so you can be sure to get reliable advice from them. It’s updated daily with new content so you never run out of things to read!
8. The Audience Academy
The Audience Academy is a YouTube channel run by Neil Patel, who’s the co-founder of Crazy Egg and Quick Sprout. The channel teaches you how to grow your audience and make money, and it’s focused on digital marketing. It has over 100,000 subscribers and over 20 million views.
The content on The Audience Academy is all about how to build an audience for your business—from building traffic to converting leads into customers (and everything in between).
9. Quick Sprout
Quick Sprout is a website dedicated to helping marketers grow their business. They have a lot of content on the site, including blogs, podcasts and videos. If you’re looking for some information on SEO or content marketing this is a great place to start.
Quick Sprout also has an active YouTube channel with over 500 videos about marketing topics.
Backlinko is a blog that focuses on SEO and marketing. The site has a lot of useful information, including tips on how to optimize your site for search engines, how to build your brand online and more. Backlinko also offers several tools and tutorials that can help you with this process.
If you’re looking for ways to improve your digital marketing skills, Backlinko offers great resources such as guides and eBooks that will teach you everything from SEO basics to advanced techniques like link building using infographics or video production.
11. Impact Theory with Tom Bilyeu
Impact Theory is a podcast about the psychology of money, power, and human potential. It’s hosted by Tom Bilyeu, who co-founded Quest Nutrition—a company that makes healthy protein bars.
The podcast is filled with interviews from all kinds of people in various industries (like Arnold Schwarzenegger), each episode addressing an aspect of success. The topics range from finding your passion to work-life balance and building confidence. It’s been around since 2015 and has nearly 200 episodes to its name.
12. Social Triggers TV
Social Triggers TV is a YouTube channel dedicated to helping marketers understand what makes people tick.
The channel is geared toward both beginners and experts in the field, with videos on topics like psychology, persuasion, influence and marketing automation.
Social Triggers TV has more than 5 million subscribers!
13. Shopify Masters
Shopify Masters is a show that features entrepreneurs who are building their businesses on Shopify. The show is hosted by e-commerce marketing expert Amy Porterfield and includes interviews with successful entrepreneurs, as well as employees from Shopify’s development team.
The show offers an inside look at some of the most innovative ecommerce stores in the world, giving viewers a chance to learn from other companies’ successes and mistakes. You can also see how professional marketers use tools like Shopify’s Page Builder to create engaging content for their customers’ websites.
14. 3-Minute Marketing with Mark Joyner
Mark Joyner is a New York Times bestselling author, marketing consultant and entrepreneur. He’s also the founder of the Digital Royalty agency, which helps brands maximize their online presence by using technology. His YouTube channel 3-Minute Marketing features videos that can help you with everything from choosing an email newsletter service to optimizing your website for mobile devices.
If you want to learn more about digital marketing techniques, this is one place you should look!
15. Video Influencers
Video Influencers is a YouTube channel that provides a variety of videos about social media, marketing and entrepreneurship. It is run by a group of experts who share their knowledge and experience with their viewers. The channel has more than 1 million subscribers and over 2,000 videos published on it.
It is a great source of information for beginners and experts alike.
Which YouTube channel is best for digital marketing?
- Neil Patel, who runs Quick Sprout, has a huge following of entrepreneurs. He’s also the founder of Crazy Egg and KISSmetrics.
- Gary Vaynerchuk is the host of The #AskGaryVee Show and CEO of VaynerMedia.
- Jon Loomer Digital is an established digital marketing agency that offers services like SEO, PPC management and social media management. Its YouTube channel features videos on different aspects of digital marketing such as audience development and lead nurturing tactics.
- Conversion XL is an educational resource focused on conversion optimization strategies for e-commerce websites (it also has a podcast).
- Growth Everywhere is another helpful YouTube channel that focuses heavily on growth hacking advice for entrepreneurs looking to grow their businesses online using various channels like email marketing or search engine optimization (SEO).
If you want to learn more about these channels or others not mentioned here, check out our recent post about 15 Best YouTube Channels for Marketing!
Which marketing channel is most effective?
There’s no single marketing channel that will magically take your business to the next level, but YouTube is an important part of the mix.
It’s one of the most popular search engines in the world, and it’s also one of the most popular social networks and mobile apps. But surprisingly, it isn’t even in first place for video hosting! That honor goes to Twitch (which is owned by Amazon).
Is YouTube effective for marketing?
Yes, YouTube is an effective marketing channel. If you’re just starting out on your own and trying to figure out how you can use social media to grow your business, YouTube can be a great way to reach a new audience.
You just need to know what kind of content will work best for you and your audience. If you want more views, try creating videos that offer value in exchange for their time (like tutorials or informational pieces). If you want more leads, consider uploading more salesy-type ads about your product or service.
There are lots of great YouTubers who talk about marketing and related topics, so there’s a lot of content to keep you learning!
If you’re looking for a particular topic or question that you’d like answered, it’s easy to find the right channel for you. For example, if you want to learn more about software tools that can help with your digital marketing efforts, check out the YouTube channel of [MarketingNinja TV](https://www.youtube.com/channel/UCjsx0mHljK0vq9gz_ZfUJVg). They have an extensive library of videos on how to use various tools such as Google Analytics and Google Tag Manager in your campaigns.
If you have a favorite marketing YouTube channel that isn’t on this list, be sure to let us know in the comments! And if you’re looking for more great marketing content, make sure to check out our website as well.