IndexNow Review – How it Works & Everything To Know;- IndexNow is an easy way for websites owners to instantly inform search engines about latest content changes on their website. In its simplest form,
IndexNow is a simple ping so that search engines know that a URL and its content has been added, updated, or deleted, allowing search engines to quickly reflect this change in their search results.
Without IndexNow, it can take days to weeks for search engines to discover that the content has changed, as search engines don’t crawl every URL often. With IndexNow, search engines know immediately the “URLs that have changed, helping them prioritize crawl for these URLs and thereby limiting organic crawling to discover new content.”
IndexNow Review – How it Works & Everything To Know
IndexNow Is Useful for Large Websites
Someone responded to Joost and said that the Bing API for fast indexing provided value for sites they worked on like Groupon and GitHub.
I have used the Bing API WordPress plugin on numerous sites and developed a feed for the API for both Groupon and GitHub and saw the value.
No need for Yoast to incorporate it when Bing makes their own plugin though.
— SEOGoddess @GitHub 😏🤔😷 (@SEOGoddess) October 19, 2021
Joost Acknowledges that IndexNow Benefits Big Sites
“For large sites like that I definitely see the value.
But to do this and make it a default for 12 million sites, most of which have less than 100 pages, seems overkill.”
IndexNow May Remove a Data Point
“One of the major reasons I never, EVER, use submission tools is that seeing when content gets crawled on its own is far too useful.
There’s no other way to see ‘importance’”
There are multiple things that influence how often a web page is crawled, links being one of them. How often a page or section of a website changes can also influence how often a web page is crawled.
Whether fast indexing is worth it to give up seeing which pages a search engine feels are more “important” is up to the individual and their priorities. Ammon feels it’s not worth it for him.
Will the Web Adopt IndexNow?
Joost’s initial post stated that they haven’t decided to adopt IndexNow yet because they don’t see the value in it.
Yesterday Microsoft Bing introduced IndexNow, a new standard to “instantly index” content. They do so in conjunction with Yandex.
We’ve not added support to @yoast SEO for it yet, for the simple reason that we don’t see the value yet.
— Joost de Valk (@jdevalk) October 19, 2021
IndexNow is offered under the terms of the Attribution-ShareAlike Creative Commons License and has support from Microsoft Bing, Yandex.