A woman recently took to TikTok to express her disappointment with The North Face after her “waterproof” coat failed to keep her dry on a rainy hike in New Zealand. In a video that has since gone viral, the woman, who goes by the username @fannypack310, said, “I’ve got a bone to pick with North Face. I bought this ‘rain jacket’ a couple days ago, and I wore it out in the rain for the first time today, and I am soaked. Like, it’s not even just a little bit wet. I’m fully soaked.”
The North Face is a popular brand among outdoor enthusiasts, known for its high-quality and durable gear. However, this recent incident has raised questions about the effectiveness of their waterproof products. According to the company’s website, their waterproof jackets are designed to keep you dry in even the harshest weather conditions, but this woman’s experience seems to suggest otherwise.
The video has sparked a lot of discussion online, with many people sharing their own experiences with The North Face’s products. While some have had positive experiences and swear by the brand, others have had similar issues with their waterproof gear. The incident also raises questions about the importance of doing research before making a purchase, as well as the need for companies to be transparent about the limitations of their products.
Customer Complaint
Waterproofing Failure
A woman named Jennifer Jensen recently shared a complaint on TikTok regarding her experience with The North Face’s waterproof jacket. In her viral video titled “North Face Fail,” she is seen hiking in the rainy mountains while wearing the jacket, which is supposed to be waterproof. However, she gets drenched in the rain, and the jacket fails to keep her dry.
Consumer Reaction
After the video went viral, The North Face responded by delivering a replacement jacket to Jennifer via helicopter. The company also issued a statement apologizing for the inconvenience caused to Jennifer and acknowledging the waterproofing failure of the jacket.
The incident has sparked a lot of discussion on social media, with many consumers expressing their disappointment with the quality of the jacket. Some have even shared similar experiences of getting soaked while wearing The North Face’s supposedly waterproof jackets.
It remains to be seen how The North Face will address this issue and improve the quality of its waterproof jackets. However, this incident serves as a reminder to consumers to do their research before making a purchase and to be aware of the limitations of waterproof clothing.
Brand Response and Accountability
The North Face responded to the viral TikTok video in a lighthearted and humorous manner, acknowledging the issue and offering a solution. The company created a video featuring a spokesperson wearing the same jacket and standing under a shower to demonstrate its waterproof capabilities.
In addition to the video, The North Face also reached out to the woman, Jennifer Jensen, to offer a replacement jacket and apologize for the inconvenience. This response shows the brand’s commitment to customer satisfaction and accountability for the quality of its products.
However, it is important to note that waterproof jackets can still fail under certain conditions, such as heavy rain or submergence in water. The North Face’s website states that their waterproof jackets are designed to withstand “moderate rain and snow” but may not be suitable for extreme weather conditions.
Overall, The North Face’s response to the viral TikTok video demonstrates their commitment to customer satisfaction and willingness to take accountability for product quality.
