How To Use Guest Posting To Increase Your Traffic And Rankings in 2021
Guest publishing is an incredibly powerful tool for generating traffic and subscribers. In fact, guest blogging is one of the most effective free traffic strategies. However, a lot of people get their guest blogging process wrong.
In order to get the most out of guest blogging, you need to post on websites that overlap with your ideal audience. Below you will find a precise strategy that you can use over and over again to send new traffic and leads to your website.
What is guest blogging?
Guest blogging is the writing process for high-profile blogs and websites in your niche. Often you do blog guest for free. But, in turn, you can link yourself to a highly authoritative website to borrow power, and it can demonstrate your value to your market.
Guest blogging is a great way to build your authority and send qualified traffic your way by dropping backlinks all over your post, or within the author.
What are the goals of your guest blogging
Before starting an activity as a guest post, it is important to define your goals. The last thing you want is to start guest posting regularly just so you don’t see any results for your work.
Are you looking to generate more traffic for your website?
Are you trying to build an authority and a name for yourself in your niche?
Or, are you trying to create high-quality backlinks to grow your search engine rankings?
Determine what results you want to achieve for your business, and keep track of every post you write, so you can refine your strategy over time.
Develop a guest blogging strategy
Your guest blogging effort will only succeed if you have an actionable and trackable plan. Below you’ll find a five-step process that you can do over and over again.
- Build your personal or online platform
Before you start guest blogging, it is important that you take the time to build a strong online presence. You will need a solid foundation in the internet space to which you will send qualified traffic.
- Identify guest blogging opportunities
When blogging to contribute is to ensure that they have a large audience and that they have at least some overlap with your niche. Obviously, the blogs you choose in the end will depend on your niche and goals.
The two processes below will help you create a targeted list of blogs to contribute to.
Search Google for “[your specialty] + guest blogs,” or “[your niche] write us”
Visit Alltop and select your major for a list of high-quality blogs.
This will help you build a strong list that you can view over time.
- Start the awareness process
Each blog to contribute will have different writing guidelines. Some blogs will ask you to submit a complete post, while others prefer to come up with a handful of ideas. Your offers will be rejected every time if you do not follow the writer’s guidelines.
When finding the right person to email, always try to email the editor or content manager if it is a larger website, as they are responsible for the site’s content. If it’s a single author’s blog, contact blogger directly.
When promoting a blog, make sure to build a relationship with the author or editor first, as this will increase the chances that your post will be accepted.
- Create epic blog posts
When you write in front of another audience, you want to bring your best writing to the table. Don’t hold back nor post your secondary content. You want to make a good impression on these sites, and build a connection with their fans.
By offering maximum value, you’ll get readers flocking to your website to learn more about what you have to offer.
- Continue the process
Fortunately, there are tons of blogs and websites looking for quality content that you can repeat this process over and over. Over time, after you have exhausted all the blogs in your niche, you can move on to related blogs and sites.
Guest blogging is a great strategy that doesn’t require any upfront investment as well as your time. The above steps will help you build a strategy that works for you and your business in the long run.