Here is a good example of how lead sales can work in real life: my second website, Life Insurance by Jeff, attracts a lot of traffic from people searching the web to find answers to questions about life insurance. While I used to set up the website to be able to sell these people’s life insurance, it was a lot of work to process all the different applications and customers. As a result, I started selling the leads that I gathered instead.
Basically, the main buyers are willing to pay for the personal information I get from the people who visit my website. This is beneficial for everyone, since they pay me for potential customers and my website visitors are connected to someone who can help them.
However, keep in mind that you can sell potential customers in many different industries, not just life insurance. Really, you just need to discover a niche, create a website and traffic, and see how much you can get for the potential customers you collect.